The story behind Téta
Read more about our origins, history and how it all started
TÉTA er skabt ud fra en enkel tanke:
at de valg, vi vælger hver dag, former den måde, vi lever på.
Eastern wisdom
I wanted to take the centuries-old knowledge of the East about the amazing properties of tea and translate it into a modern Nordic lifestyle, where quality, taste and aesthetics go hand in hand with sustainability and consideration.
Aesthetics
I couldn't find anything that combined all the things I valued: taste, natural ingredients, sustainability, and aesthetics – something you actually wanted to show off.
Sustainability
I source my tea from producers known for their uncompromising focus on quality, sustainability and transparency. Each tea is carefully selected, tasted and tested, and only the batches that meet the highest standards find their way to Téta.
Behind the scenes at Téta production
At Téta, we believe that true luxury lies in the honest, the clean and the responsible.
Our promise is simple but ambitious: to deliver tea in its purest form, produced with care and rooted in long-term responsibility.
We only work with partners who can document ethically responsible relationships — where people are treated properly and where nature does not pay the price.
Téta is tea created with respect — for you, for the earth, and for everything that lasts longer than moments.
Why are we called Téta?
My grandmother has always been a huge part of my love for tea.
She was the one who first introduced me to real tea, and our times together, sitting with warm cups in our hands, are some of my most cherished memories.
That's also why I chose the name TÉTA for my company: “Téta” means grandmother in Arabic, and it reflects both her and the care, calm and warmth she always brought to tea and the moments we shared together.
Feeling good in your own body
I haven't always been very careful about what I consume – I ate and drank as I pleased, without really noticing.
But over time, I began to notice how my body reacted, and I clearly experienced the difference when I chose clean, good ingredients.
It didn't just change my diet, but my way of living – more present, more conscious, more "clean".
The wisdom of the Eastern generations for your cup
That's why I started Téta.
I wanted to take the centuries-old knowledge of the East about the amazing properties of tea and translate it into a modern Nordic lifestyle, where quality, taste and aesthetics go hand in hand with sustainability and consideration.
Tea shouldn't be boring – it should taste good, feel honest, be beautiful and inspiring, while also supporting well-being.
My goal is to share this experience with more people, to show that tea can be both enjoyment and care for body and mind, without compromising on design or taste.
Téta is not the boring cardboard boxes or the artificially flavored varieties that fill shelves everywhere, but tea with real flavor and history.
How are we different?
Téta is about the details and presence. About small differences in taste, aroma and appearance that make each cup an experience.
The tea should be simple and elegant, but never boring. I care that the tea looks beautiful, that the ingredients are natural, and that the packaging reflects the tranquility and aesthetics that the tea deserves.
Our refill concept makes Téta even more sustainable and responsible. Recycle packaging and minimize waste. It is a place where sensuality, quality and awareness meet.
Brew a cup, feel the taste and aroma, enjoy the sight of the beautiful boxes in the kitchen, and let Téta become part of your own little moments of enjoyment, aesthetics and well-being.
TÉTA er skabt ud fra en personlig overbevisning.
At de valg, vi gentager hver dag, betyder mere end de store beslutninger.
At balance skabes over tid.
Og at funktion og æstetik ikke behøver at eksistere hver for sig.
TÉTA er udviklet med respekt for kvalitet, ro og formål.
Et bevidst alternativ til tempo, kaffe og overstimulering.
Skabt til at passe ind, ikke skille sig ud.
Follow along on the journey
